Oregon cherry grower Mike Omeg expects to spend as much as $20,000 a year to be certified under Nature’s Choice, in order to supply the U.K. retailer Tesco. Last season, rain in The Dalles, Oregon, devastated his cherry crop, so he was unable to export much fruit, but Omeg’s hoping the certification will give him an advantage as the cherry market becomes more competitive in the future. “You put all that money in, and if your fruit isn’t export quality, you’re stuck,” he said. “But in a typical year, I’m hoping that in our late-variety cherries, we’ll have a good […]
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