In today’s global business and 24/7 news environment, the potential for a crisis in the apple industry is real. With more stakeholders, regulators, ­critics, and potential plaintiffs, there are increasingly costly consequences for mistakes, and more need than ever to have plans ready to deal with the crises that inevitably arise. Managing issues and potential crises at the national level is a priority for the U.S. Apple Association. We have worked to ensure we’re prepared on all fronts. But are you and your company ready for a crisis? Build a crisis management team The first step in preparing for a […]