A premium price Recently, a willingness-to-pay study has shown that consumers are willing to pay up to 20 cents more for high-quality, sliced, fresh packed pears treated with a ripening compound compared to sliced fresh packed pears with no treatment. The study shows the promise of the slicing segment to the pear industry: Utilization of small-sized pears, and the proposed premium they could bring, has the potential to add up to $100 million to the financial bottom line of the pear industry in the next five years. The problem with pear consumption The North American fresh pear industry has cited […]