March 15th 2026 Issue

Story by Matt Milkovich

Photographs by TJ Mullinax

Farms shifting for success

Massachusetts growers innovate to balance agritainment and orchard management.

When selling apples wholesale was no longer profitable, Massachusetts orchards went directly to the people.

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March 26, 2026

Apples, Matt Milkovich, TJ Mullinax, Flyout Feature, March 15th 2026 Issue

Matt Milkovich

Matt Milkovich joined the Good Fruit Grower staff in 2019. From his home base in Grand Rapids, Michigan, Milkovich brings a depth of experience in the fruit industry and the perspective from east of the Mississippi. You can reach him at matt@goodfruit.com or 616-633-5669.

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