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  • March 15th 2026 Issue
  • Story by Ross Courtney
  • Photographs by TJ Mullinax

    • Winemakers advised to make for the middle

    WineVit speakers say Washington should capitalize on the happy-medium market to regrow the industry.

    —In case they didn’t get the memo, Washington wine producers have their best opportunity for growth at mid-level price points, according to numerous speakers at the industry’s annual WineVit convention.

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    Grapes, Marketing, Ross Courtney, TJ Mullinax, March 15th 2026 Issue
    Picture of Ross Courtney
    Ross Courtney
    Ross Courtney is an associate editor for Good Fruit Grower, writing articles and taking photos for the print magazine and website. He has a degree from Pacific Lutheran University. -- Follow the author -- Contact: 509-930-8798 or email.
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