Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. The Exchange, at its peak, represented approximately 1,000 growers of tree fruits and table grapes as well as such exotic commodities as papayas, kiwi, and European cucumbers raised in California, Arizona, Hawaii, Chile, Mexico, and New Zealand. Its primary markets could be found in over 300 towns and cities in North America […]