Consumers are torn between buying local and buying organic food, a recent survey shows. In a study by Mambo Sprouts, a natural and organic marketing company, 36 percent of natural-product consumers said they would choose local produce over organic, while 33 percent said the opposite. The rest were unsure which to choose. Overall, consumers preferred food that was both local and organic. Respondents felt local food was better for the environment and more sustainable because of the reduced environmental impact of transporting food. They also thought local food was fresher and healthier, even if it was not certified organic, and […]
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