The Pear Bureau is celebrating 85 years of promoting the beautiful and delicious pears nurtured by our growers in Washington and Oregon each year. Kevin Moffitt We employ a variety of proven and effective tools, techniques and strategies designed to increase consumer awareness and consumption of Northwest pears on behalf of fresh pear producers in the Pacific Northwest. We conduct large-scale initiatives that help sell pears, such as retail display contests and sampling activities, including this year’s inaugural worldwide sampling day, which we implemented during national pear month in December. But we go beyond in-store sampling and promotion with other […]