The 2009 cherry season is over. It’s time to get over it and find a way to win in 2010, says produce marketing and retail expert Don Goodwin. Goodwin, president of Golden Sun Marketing, a Minneapolis, Minnesota, consulting firm that specializes in fresh produce, gave the buyer and retail perspective during the Northwest Cherry Institute’s annual meeting in January in Yakima, Washington. With 30 years of produce industry experience, he’s worked for such industry notables as Green Giant Fresh, Target Corporation, Super-Valu, and more recently, cofounded Imagination Farms, a produce marketing company that uses the Disney Garden Produce label to […]
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