USA Pears debuted a new logo and new branding that aims to reintroduce the fruit to consumers.  USA Pears new logo, introduced Oct. 14 “Pears don’t get the attention that they deserve, and we’re ready to remind shoppers how flavorful, nutritious and versatile they are for everyday eating,” CarrieAnn Arias, president and CEO of USA Pears, said in a news release Oct. 14.  The launch coincided with the International Fresh Produce Association Global Produce and Floral Show, held in Anaheim, California. It’s the first logo update in 40 years for USA Pears, the promotional arm of Pear Bureau Northwest, which […]