May 1st 2013 Issue

Optimizing production

Expensive varieties set new, higher profitability standards, and incentives to get higher yields.

With some new apple varieties, like Honeycrisp, selling for more than $50 a box wholesale, suddenly orchards are capable of producing levels of annual income before only dreamed of previously, with revenues above $30,000 per acre. Some modern varieties sell for wonderful prices, and most varieties sell for better prices than they used to, so most growers are making money producing apples. The question is, “How much money are you leaving on the table?” How much more could you make by doing more things better? Imagine, for example, that you are a grower in the eastern United States. You run […]

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May 1, 2013

Production, Apples, Richard Lehnert

Richard Lehnert

After growing up on a Michigan dairy farm, Richard Lehnert began writing about farming in 1962, while still a junior studying journalism at Michigan State University. He worked at newspapers for a year before joining the staff of Michigan Farmer, where he spent 26 years, the last 15 as chief editor. He was a member of the staff of Good Fruit Grower from 2010 until 2015. Read his stories: Story Index

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