The tart cherry industry is in year four of an advertising and promotion campaign developed by the Chicago advertising agency Weber Shandwick and its team led by Jeff Manning, who is credited with creation of the Got Milk? campaign for the dairy ­industry. Weber Shandwick vice president Michael Wheman came to the Cherry Marketing Institute’s annual meeting to talk about the promotion effort with growers in the Traverse City, Michigan, area, where half the national tart cherry production occurs in about five counties. The basic thrust of the campaign is the health benefits of tart cherries. In the first year, […]