Despite a less than stellar sweet cherry season last year, marketers are optimistic about the coming crop and expect retailer enthusiasm to return as long as the industry provides good, quality fruit. The chief executives of three major Washington State cherry producers that together represent about six million packages of sweet cherries–West Mathison of Stemilt Growers, Wenatchee; Mark Zirkle of Rainier Fruit Sales in Selah; and Ed Kershaw of Domex Marketing, Yakima–said during the Cherry Institute annual meeting that cherries are the bright spot in the produce section, being the highest revenue-producing product all year. They shared their views on […]