The rapid proliferation of American Viticultural Areas (AVAs) in Washington State—four of the nine were approved in the last two years, with more coming—can help tell the story about the state’s diverse wine industry. But individual AVAs must work together for the common good to prevent fracturing and diluting the message, agreed a panel of wine industry representatives discussing the pros and cons of appellations. AVAs can be both friend and foe from the media’s perspective, Wine Press Northwest Publisher Andy Perdue said during a morning session at the Washington Association of Wine Grape Growers convention. “From a media perspective, […]