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  • September 2009 Issue

    • Tough cherry deal refocuses industry

    Volumes are likely to continue to grow in years to come.

    The 2009 season should have been a banner year for Northwest cherries, judging by the volume and quality of cherries shipped, the amount of retail shelf space and advertising devoted to cherries, and the feedback from the market. But for growers, it was a dud. An oversupplied market resulted in poor returns and millions of boxes of cherries being left unpicked. As of the end of July, the average f.o.b. price for dark sweet cherries was $26 a box, compared with $46 in 2008, and $34 in 2007. Prices for smaller sizes were reported below $13 a box. The breakeven […]

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    Cherries, Marketing
    Picture of Geraldine Warner
    Geraldine Warner
    Geraldine Warner was the editor of Good Fruit Grower from 1992-2015. During her tenure, she planned and prepared editorial content, wrote for the magazine, and managed the editorial team. Read her stories: Story Index
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