“Continuous Change,” the theme of the Washington State Tree Fruit Association 112th Annual Meeting, is a familiar challenge to the Washington tree fruit industry. Every year in its 112-year history, this meeting seems to confront a “new normal.” What may be distinctive now, however, is the pace of that change — the scary rapidity with which the new normal becomes old. Everything about the tree fruit industry now moves at an accelerated pace. Globalization and the digital revolution have been catalytic in this phase shift. Every once in a while, though, the continuity of change is disrupted significantly. For example, […]