Cherry orchards in the Turkish countryside look similar to orchards in the United States, with dwarfing rootstocks, drip irrigation, and central leader training systems. The Alara Fidan Company of Bursa, Turkey, is one of the driving forces behind Turkey’s rapid rise in cherry production and exports. In a ten-year span, Yavuz Taner, chief executive officer of Alara, has vertically integrated the company by expanding its reach of cherry production, building a sophisticated cold storage and packing line, establishing a nursery to grow dwarfing rootstocks, and developing a marketing and sales arm to export fruit into the United Kingdom and Europe. […]