Growing with growers since 1946
  • March 15th 2011 Issue
  • Story by Melissa Hansen
  • Washington needs to own the Syrah variety

    Washington’s wine industry can reduce consumers’ confusion and disappointment with Syrah wines by exposing them to Washington Syrahs, says Bob Betz.

    The salvation to lagging wine sales of Syrah may be in Washington State owning the variety as it now does Riesling, says Bob Betz, who describes himself as an “unapologetic, unabashed ­supporter and lover of Syrah.” Betz, of Betz Family Winery in Woodinville, first tasted Syrah in France’s Côte Rotie region in 1973. Since then, he has come to believe it stands shoulder to shoulder with Pinot Noir, Cabernet Sauvignon, and other northern Rhone varietals. “Syrah delivers a whole lot of pleasure, and pleasure is what American consumers ultimately want in their red wine,” he said. Most consumers purchasing wine […]

    Already part of our community? Log in here

    Our premium content is now only available to members.

    Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

    Join Now