About 250,000 wine SKUs (store keeping units) must funnel through fewer than 700 distributors to reach 450,000 wine-selling locations. Wine producers are learning that in this down economy, it’s much easier to make the wine than sell it, says a Napa, California, wine business consultant. Barbara Insel, president and CEO of Stonebridge Research Group, based in Napa, shared some “inconvenient truths” about the wine market during her keynote address at the Washington State Grape Society’s annual meeting in November. Insel and a group of food and beverage investors founded Stonebridge in 2008 to provide fact-based advisory services to the wine […]