Although Washington State’s wine industry is well positioned in the current ‘value-driven’ wine market, a wine consultant from Napa, California, offers some suggestions to help build demand for Washington wines. Barbara Insel, president of Stonebridge Research Group, spent a few days visiting vineyards and wineries from Washington’s Walla Walla Valley to Red Mountain to Prosser while she was in the state to address juice and wine grape producers during the Wash­ington State Grape Society’s annual ­meeting in November. In sharing her impressions with the audience, she noted that Washington has a reputation of having undervalued wine, a key factor in […]