Growing with growers since 1946
  • April 1st 2012 Issue
  • Story by Richard Lehnert
  • From pie to health food

    The tart cherry industry is gradually transforming its image.

    New, healthy products include dried cherries and tart cherry juice. If you hear the words, “tart cherries,” and a nice oozy red, lattice-topped cherry pie springs to your mind, you’re going to really disappoint some people. The tart cherry industry has spent five years, and nearly $2 million a year, trying to make you think of other things. You might just have been left out. A lot of the action to change the tart cherry image is taking place on social media, like Facebook and Twitter, and on celebrity-laden daytime television foodie talk shows. Tart cherry growers, three-quarters of them […]

    Already part of our community? Log in here

    Our premium content is now only available to members.

    Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

    Join Now