April 1st 2012 Issue

Eye-to-eye with consumers

Retail marketing shapes orchards and practices at Hollabaugh Bros.

The bin porch offers customers a wide choice, and they can buy any mixture at a fixed price for a full bag. On this day, there were 17 varieties of apples and pears for sale. Richard Lehnert What better way for a fruit grower to experience the true feel of consumer demand than by selling fruit directly to them? At Hollabaugh Bros. in Biglerville, Pennsylvania, the family has been doing that since 1955, when the first generation of Hollabaughs, twins Donald and Harold, bought the land, developed the orchards, and decided to start a retail farm market in a small […]

Already part of our community? Log in here

Our premium content is now only available to members.

Join our community and receive access to our exclusive stories, photos, graphics and videos, and support our efforts to ensure growers have the information they need for success.

Join Now

April 1, 2012

People, Marketing, Richard Lehnert

Richard Lehnert

After growing up on a Michigan dairy farm, Richard Lehnert began writing about farming in 1962, while still a junior studying journalism at Michigan State University. He worked at newspapers for a year before joining the staff of Michigan Farmer, where he spent 26 years, the last 15 as chief editor. He was a member of the staff of Good Fruit Grower from 2010 until 2015. Read his stories: Story Index

All Stories by This Author