March 1st 2007 Issue

B.C. growers support survival strategy

By 2015, at least 10 percent of sales revenues will be generated from apple varieties commercialized within the previous ten years.

Integration, innovation, and quality enhancement have been embraced as the roads to a revitalized tree-fruit industry in British Columbia, Canada. A comprehensive, industrywide strategic plan unveiled at the annual B.C. Fruit Growers’ Association convention in Penticton in January was enthusiastically endorsed by most of the 150 growers in attendance. “I think the strategic plan has unified us,” said newly elected BCFGA Vice President Fred Steele. “We have an industry with so much talent. We have to bring back farmer pride.” Vancouver consulting firm Ference Weicker and Company prepared the plan in consultation with stakeholders in the industry, utilizing a $75,000 […]

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