When Dave Carlson called me on editorial deadline and said that he thought it was time for growers to spend money—and would we promote the idea, I knew that either a major personality transformation had occurred or the guy was being held by terrorists from a citrus or banana consortium. Dave, who is president of the Washington Apple Commission and who has, with others in the industry, reinvented the organization since its near collapse, has a well-earned reputation for being “economical.” Dave believes that this year may be the most opportune time growers will have to drop their reliance on […]