Marketing

Cosmic Crisp marks critical mass

January 16, 2025

US fruit exporters target Mexico

January 16, 2025

Mike Taylor, left, the 2024 Cherry King, crowns 2025 Cherry King Gary Grove. Grove retired at the end of 2024, after 38 years as a pathologist at Washington State University, where he focused on helping cherry growers manage powdery mildew. (TJ Mullinax/Good Fruit Grower)

Marketing, technology, disease and a new Cherry King mark Cherry Institute 2025

January 10, 2025

Price pivots for apple producers

January 9, 2025

The SKU view for the apple category

January 2, 2025

Longtime industry leader highlights opening morning of Washington State Tree Fruit Association Annual Meeting

December 9, 2024

Farmfluencers building brands for their farms

November 26, 2024

Washington State University has named International New-Varieties Network as the marketing agent for the yet-unnamed WA 64 apple. Members of the global nursery consortium toured the WA 64 demonstration blocks in October at the WSU Roza research orchard near Prosser. (Ross Courtney/Good Fruit Grower)

An editor’s note on WA 64 apple commercialization

November 18, 2024

Change of hue for Washington vineyards

November 13, 2024

Washington Apple Commission talks 2024 crop and promotional plans

October 17, 2024