Growing with growers since 1946
  • August 2010 Issue
  • Story by Melissa Hansen
  • China: big country, small wine market

    Chinese wine drinkers are brand-driven and focused on price.

    Wine importer and distributor Scott Hitchcock, left, sampled Butch Milbrandt’s wines (Milbrandt Vineyards) during the Washington Wine Commission’s Wine Experience. Hitchcock came to learn about the potential of importing Washington wines into China. China and its 1.4 billion population is one of the world’s largest markets for many products. For wine, it’s actually a small market, though it has great potential. About 1 percent or 14 million of the population currently drives wine sales, but the overall wine market could grow to 100,000 to 130,000 million people, according to a Chinese wine distributor. Scott Hitchcock, founder and general manager of […]

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