Growing with growers since 1946
  • October 2013 Issue
  • Story by Richard Lehnert
  • Farm markets abound

    Retail fruit sales capture twice the dollars from orchard land.

    Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit directly to consumers. They do so either from markets they operate at the farm or at the growing number of farmers’ markets that dot cities and small towns. In the northeastern United States, this integration of rural and urban has led some of the country’s best-known orchardists to add retailing to their operations. During the International Fruit Tree Association’s summer study tour in Gettysburg, Pennsylvania, in July, about 200 visitors toured well-known on-farm markets in Adams County and also visited three […]

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