October 2010 Issue

Gearing up for a new season

Apple growers discuss crop size and critical issues.

Several years ago, National Apple Week was expanded into National Apple Month, which is actually three months long and involves intense promotion of apples during the harvest season of September, October, and November. But for apple growers and marketers, marketing of the new crop kicks off the month before. More than 300 of them gather just off the lobby of the Ritz-Carlton Hotel in Chicago in mid-August to get all the crop statistics together and start to think about volumes, quality, and pricing. Just for the record, the lobby of the Ritz-Carlton is on the twelfth floor and includes a […]

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October 1, 2010

Apples, Trade, Marketing, Richard Lehnert

Richard Lehnert

After growing up on a Michigan dairy farm, Richard Lehnert began writing about farming in 1962, while still a junior studying journalism at Michigan State University. He worked at newspapers for a year before joining the staff of Michigan Farmer, where he spent 26 years, the last 15 as chief editor. He was a member of the staff of Good Fruit Grower from 2010 until 2015. Read his stories: Story Index

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