[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_3″ last=”no”][fusion_tagline_box backgroundcolor=”” shadow=”yes” shadowopacity=”” border=”no” highlightposition=”top” description=”A report from Dr. Eugene Kupferman, Professor Emeritus WSU, Tree Fruit Research and Extension Center.”] [/fusion_tagline_box][/fusion_builder_column] Over the past ten years I have initiated a number of research trials that, when taken together, tell an important story about the link between apple quality and profitability. I often quote my mantra that “we are in the food business” along with McDonald’s, Wal-Mart, and even the slow food movement. What I mean by this is that if consumers do not like what they receive, they will not come back for a second […]