Producers of Washington wines, at all price points, are feeling the impact of consumer demand for green or sustainable products. While few consumers have an understanding of sustainability, wine purchasers are nonetheless asking for these wines. This consumer trend could challenge the competitiveness of Washington wineries, which are primarily small family owned and operated businesses without the technical staff required to build sustainability into all aspects of their business. “Winewise: The Washington Guide to Sustainable Wineries” is a business practices evaluation tool that is being developed to help wineries to address opportunities, identify weaknesses, and improve sustainability of their wineries […]
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