Squeezing into the competitive juice market has meant playing a background role for a low-profile British Columbia orchardist with a growing processing business. Markus Keller of Keremeos, in British Columbia’s Similkameen Valley, Canada, produces 500,000 liters of juice a year that’s sold under its own name, Worrenberg Farms, as well as a host of private labels. One of the newest additions is the Valley Breeze label, sold exclusively in British Columbia through Kin’s Farm Markets, a Richmond-based chain of greengrocers with 20 outlets that focus on competitively priced fresh fruit and vegetables. Kin’s initially sold four-liter plastic jugs of Worrenberg […]