Was the Tree Fruit Technology Roadmap a success or failure? Around ten years ago, this novel research initiative boldly declared that the tree fruit industry would not be profitable in the global marketplace unless it delivered the highest quality fruit to ­consumers and reduced production costs 30 percent. I will concede that overall production and handling costs have not been reduced at all, let alone by 30 percent. However, I would assert that the overall quality of fruit and fruit products delivered to the consumer has never been better. I believe the national tree fruit industry is now committed to […]