Ralph Sundquist was able to grow his business during the Great Depression by investing wisely and by using innovative marketing. The Surety box label was used for exported fruit while the Sundquist Apples label was used on premium fruit. The Vita-Rich br Sundquist Fruit & Cold Storage originated in 1922, when Ralph Sundquist agreed to manage an investor-owned fruit-growing operation in the lower Naches area of the Upper Yakima Valley in Washington State. The company, known as Sunnyslope Orchard Tracts, was deeply in debt, but most of the liabilities were investor claims. Sundquist was able, over the years, to pay […]