Growing with growers since 1946
  • December 2009 Issue
  • Story by Melissa Hansen
  • Nursery perspective

    Will new varieties increase consumption?

    These finished nursery trees will soon be harvested and prepared for later planting by growers. With the proliferation of new tree fruit varieties released in the last decade, the next ten years should spark consumer interest and excitement in the tree fruit category, say nursery representatives. The most important change that Wanda Heuser Gale of Summit Tree Sales hopes will happen in the next decade is a revival in the consumer’s interest in apples. The whole point of planting new varieties—that are more flavorful than their older counterparts—is to provide consumers with a better eating experience. “We need to get […]

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