Predictions and promises are easy enough, as long as they’re vague. On the other hand, few people really remember the predictions, so why not take a shot and even get specific? Here are some of mine, for the next ten years in the Pacific Northwest tree fruit industry. Some things won’t change: labor quantity and quality; water, land, and air resource issues; and regulatory and market demands. While the political pace may remain sluggish, societal changes will be fast and furious, hard to predict, and hard to follow. Instead of reacting to these megatrends, however, we will strategically develop and […]