“Hang on tight and let her rip,” is how West Mathison describes organic cherry marketing. “We get excited about organic marketing because it’s crazy,” the president of Stemilt Growers, Inc., Wenatchee, Washington, said during the annual Cherry Institute meeting in Yakima, Washington. “You’ve got to be a little insane to accept the volatility that you’re going to face when you start to take organic cherries to market.” When reviewing the 2007 daily Washington cherry shipments, organic shipments look like a “pimple” compared to conventional shipments, Mathison noted. The entire shipping season for organic cherries last year was 68 days, and […]