The New York Apple Association, charged with promoting fresh and processed apples, targets its efforts to educating in-state consumers about the health benefits of apples through radio, television, and print advertising. About one-third of the current $1.4 million budget will be spent on consumer promotions, said Jim Allen, president of the statewide group that administers the New York State Apple Marketing Order. Consumer and trade promotions and advertising and public relations activities take about 70 percent of their budget. The budget is supplemented this year with $500,000 of state-appropriated funds to be used for consumer advertising, bringing the total budget […]