Victor Palencia, winemaker at Willow Crest Winery, believes there is an untapped market for Washington wines in the Latino segment of the population. “There’s a huge potential of the Hispanic market that hasn’t been touched. Hispanics are not a big wine-drinking culture, but they like sweet and light whites, not big reds that are bold. They like wines that are more approachable.” Palencia is one of the state’s youngest winemakers—just reaching the legal drinking age last January—and also part of a small, but growing, number of Hispanic winery owners and winemakers in the United States. He has ideas on how […]