Marketing of fresh produce today revolves around relationships and philosophy rather than price, says Don Goodwin, a former produce division manager for Target Corporation. “Most of your products are irrelevant to the buyer today,” Goodwin told producers at the Washington State Horticultural Association’s annual convention. “Very few people have come into my office and been able to convince me that their Red or Golden or Granny is better than that of the man waiting in the hall. It’s you that adds value.” Goodwin has experience in the retailing, wholesaling, and marketing of fresh produce. He is president of a new […]