Growing with growers since 1946
  • May 15th 2011 Issue
  • Story by Melissa Hansen
  • The functional side of cherries

    The majority of retailers focus on health and nutrition in their advertising efforts.

    Sweet cherry promoters would like to be able to say “a bowl of cherries a day will keep cancer away,” but more research is needed before such claims can be made. The Pacific Northwest and California cherry industries are building on past health studies to develop credible research that can be used to promote the healthy side of sweet cherries. Northwest Cherry Growers will spend about $100,000 in the 2011-2012 budget on health research, consistent with its ongoing, long-term commitment to help discover the health benefits of sweet cherries. There’s been a growing shift at the retail level to focus […]

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