A survey of 115 international wine trade professionals, commissioned by ProWein, an international trade fair of wines and spirits, points to five major developments in the next 20 years: 1 Consumers, not producers, will rule the wine industry in 2034. The global wine industry will need to be more responsive to consumer needs. The industry will need to switch from top-down consumer education to engage emotionally with consumers. 2 Distribution will polarize. Online sales are expected to become more important and supermarkets will become even more powerful. Specialist wine stores will need to focus on stories and messages that resonate […]