Growing with growers since 1946
  • October 2020 Issue
  • Story by Kate Prengaman
  • Washington Fruit and Produce Co. and Yakima Fresh announce partnership

    Two Yakima, Washington, fruit companies with over a century of experience each announced a merger of marketing operations this week. The new partnership, Washington Fruit Sales, will merge Yakima Fresh with the Washington Fruit and Produce sales team.  Marketing company Yakima Fresh was formerly a partnership of three Yakima-area fruit companies, but Roche Fruit is the only remaining partner. Roche Fruit will continue to operate its own farming and packing operations, bringing another packing line to the Washington Fruit Sales portfolio, according to a news release from Washington Fruit and Produce.  Michael Roche, president of Roche Fruit, said in a […]

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