Beefing up export efforts

In line with the renewed Washington Apple Commission mandate to focus efforts on international marketing, the commission this season is using more than $500,000 of an additional federal Market Access Program funding allocation to beef up efforts to move specific varieties and sizes in key export markets. Approximately one-third of the Washington apple crop is exported every season to over 60 different international destinations. The Washington Apple Commission contracts with 13 in-country representatives to implement branded promotions for both the consumer and importer, wholesale and retail trade in the 27 most important markets. Although Washington apples have been exported since […]