La Verne Bergstrom, with the Washington Apple Commission and the Washington apple logo that was replaced by the current typy apple logo in 1982. Like the new one, the old logo was used in various colors. It is thought to date back to the 1950s. The Washington apple logo still has value in the export market, but marketers say it’s being used much less on the domestic market. Since the Washington Apple Commission stopped promoting apples on the domestic market four years ago, marketers have been doing their own promotions highlighting their own brands, rather than the generic Washington logo. […]
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