Todd Fryhover, president of the Washington Apple Commission, is concerned about a possible decrease in federal funding for export promotions. Photo by Geraldine Warner Since generic apple promotions in the U.S. market are a thing of the past, export markets seem to offer better opportunities for selling more apples, Washington Apple Commission President Todd Fryhover says. “Right now, it doesn’t appear to me that there’s anyone out there building demand and increasing consumption domestically,” he said. “So, I would agree that export markets provide the only viable ­alternative.” Since the Apple Commission stopped domestic promotions in 2004, marketers have stepped […]