It’s a simple, two-word question: Got milk? But that question marked a turning point in how consumers thought about milk. No longer was it just a healthy beverage, it was . . . essential. Milk deprivation occurred when the bowl was filled with cereal, and the milk carton was empty; when the cookie was in your mouth, and there was no milk to wash it down. The man credited with creating this seemingly simple advertising campaign, which started in 1994 and is still going, is Jeff Manning, who has gone on to help other industries create indelible images for their […]