Honeycrisp has changed the apple business. It’s possibly the only variety that can sell for $50 a box, noted John Rice, sales manager of Rice Fruit Company in Pennsylvania. “What I think Honeycrisp has done is it’s changed the rules of the game, in that it proves that we can sell a box of apples for $50. Why? Because people eat it and they’re crazy about it.” Instead of looking for cultivars that are grower friendly, the apple industry should be selecting cultivars that are consumer friendly and making sure it is producing something that the consumer wants, Rice said […]