Demand for organic tree fruits is outstripping supply, says Roger Wechsler, president of the organic produce marketer CF Fresh of Sedro-Woolley, Washington. The company recently teamed up with megamarketer Columbia Marketing International of Wenatchee, Washington, to supply organic apples, pears, and cherries to major retailers. Wechsler said CMI’s retail customers feel they need to offer organic fruits in order to be competitive. “I think the retail trade has realized that consumer demand is out there, and they have to be competitive in attracting customers.” CMI has supplied mainly conventional fruits up to this point. It has marketed the conventional fruit […]