Growing with growers since 1946
  • December 2012 Issue
  • Story by Geraldine Warner
  • How long can this last?

    Washington Honeycrisp f.o.b. prices are twice the average of other varieties, which compensates for the additional expense and hassle of growing them.

    Consumer demand for Honeycrisp apples is so intense and the return so high that growers can afford to spend the additional time and money it takes to grow the fickle variety. But how long will that last? Mike Robinson, production manager for Double ­Diamond Fruit in Quincy, Washington, said marketers need to have enough Honeycrisp to satisfy their customers’ needs, and there’s no sign of demand flagging yet. “In every conversation I’ve had with retailers, Honeycrisp comes up in the first three to four minutes,” he said. Washington apples sold last season for a record average of just under $23 […]

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