Consumer demand for Honeycrisp apples is so intense and the return so high that growers can afford to spend the additional time and money it takes to grow the fickle variety. But how long will that last? Mike Robinson, production manager for Double Diamond Fruit in Quincy, Washington, said marketers need to have enough Honeycrisp to satisfy their customers’ needs, and there’s no sign of demand flagging yet. “In every conversation I’ve had with retailers, Honeycrisp comes up in the first three to four minutes,” he said. Washington apples sold last season for a record average of just under $23 […]
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