Growing with growers since 1946
  • April 1st 2008 Issue
  • If you plant it, will customers come?

    It takes uniqueness and a strong marketing program to successfully launch new varieties, says Grant Hunt.

    The most expensive piece of real estate in the world is the retail space at grocery stores. Competition for that space is huge, says the president of a global produce distributor. “The world is not just looking for another apple, cherry, or peach,” said Grant Hunt, president of the Grant J. Hunt Company, an international distributor of fresh produce based in Oakland, ­California. “I will tell you that the world is looking for a better apple, a better cherry, and a better peach.” But who defines better? asks Hunt. And who defines what it means to taste better? It may […]

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